Plus ça change, plus c’est la même chose.” (= The more things change, the more they remain the same.) – Jean-Baptiste Alphonse Karr, 1849 As mentioned in my last blog

Over the past decade the startup/scaleup world has seen the emergence of a few key business concepts that quickly became three-letter acronyms, such as “PMF”, “MVP”, “PLG” and, more recently,