Paul Wiefels Managing Director of the Chasm Group

By Paul Wiefels

Paul Wiefels is a managing director and one of the founding partners of Chasm Group. He provides counsel to companies and organizations—from start-ups to the Fortune 500—in the areas of corporate, business, and market development strategy and specializes in product marketing and positioning. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies (HarperCollins; Capstone International).

Client Experience

Paul has worked with clients in virtually every sector of technology including information technology, consumer technology, biotechnology, medical devices, and technology-based services providing counsel to CEOs, CMOs, and senior management teams in North America, Europe and Asia.

Before Chasm Group

Paul began his career in consumer marketing in both the packaged goods and financial services sector. He was recruited to Apple in the early 80s where he began his career in the technology sector serving in marketing management positions with Apple’s U.S. and international operations.

Prior to joining Chasm Group, he served as director of consulting for Landor Associates, the world’s largest branding consultancy. Prior to Landor, he was worldwide director of product marketing for Ingres Corporation.


Mr. Wiefels graduated from University of Southern California and also holds an MBA from USC’s Marshall School of Business. He has served as a faculty lecturer in the California State University system, and currently lectures at Pepperdine University. Currently, he serves on the advisory boards of vArmour Networks and Revision Optics.