What we do
We help leadership teams realize their aspirations by inspiring, creating, and activating game-changing strategies and initiatives. Designed for the real world. Built to drive next-level outcomes. Scaling up, expanding your market, preparing for an acquisition or exit? We want to be part of the conversation.
Strategy Diagnostics
Some markets evolve subtly. Others more dramatically. Exogenous events, disruptors with new tricks, new dynamics seen or unseen, new realities. Something changes. Should you? We can help answer the question with a set of diagnostics to understand “What’s going on now?” “So what?” And most importantly, “Now what?”
Market Development Strategy
Market dynamics change at every stage of product adoption. Understanding this is essential to growing markets efficiently. We help organizations build compelling market positions using proven best practices, practical analysis, pattern recognition, and unique positioning. We do this through ongoing collaboration with our client teams, resulting in plans they can embrace and execute with focus, alignment, and resolve.
Market Development Strategy
Market dynamics change at every stage of product adoption. Understanding this is essential to growing markets efficiently. We help organizations build compelling market positions using proven best practices, practical analysis, pattern recognition, and unique positioning. We do this through ongoing collaboration with our client teams, resulting in plans they can embrace and execute with focus, alignment, and resolve.
Go-To-Market Planning & Execution
Disruptive market strategies provide the foundation for success, but only if G-T-M execution directly reflects the strategy. We have decades of operational experience in sales, product marketing, marketing communications, and professional services. We know how to talk to real customers to help optimize your marketing and selling campaign efforts, with advice and programs designed for the real world.
Whole Offer Development
The journey from fledgling technology to platform status sounds easy. But in practice, it isn’t. Early adopters may accept a less than whole product. But most everyone else will not. Product-market fit and MVP, yes. But whole offer fit is what sells and what scales. Understanding what this is and how to accomplish it requires alignment among product, marketing, sales and customer success teams. We can help lead the way.
Whole Offer Development
The journey from fledgling technology to platform status sounds easy. But in practice, it isn’t. Early adopters may accept a less than whole product. But most everyone else will not. Product-market fit and MVP, yes. But whole offer fit is what sells and what scales. Understanding what this is and how to accomplish it requires alignment among product, marketing, sales and customer success teams. We can help lead the way.
Positioning & Messaging
Positioning establishes relevance. Messaging, built from positioning, must be single-minded to be heard. Both efforts are compromised by a preoccupation with features and functionality, or an inadequate appreciation for the outcomes delivered. We create unique positioning and persuasive messaging through understanding target customers, their buying motivations, and their alternatives; informed by deep experience in the disciplines of B2B and B2C marketing.
Acquisitions & Exits
Categories evolve, mature, and sometimes must be reinvented. Management teams must be able to anticipate and cope with this evolution to maximize the value of the firm. Sometimes the next chapter of a company’s story can be written better with someone else, either through acquisition or through being acquired. We have built expertise in helping companies plan for and execute both.
Acquisitions & Exits
Categories evolve, mature, and sometimes must be reinvented. To maximize value to investors, shareholders, employees, and founders, management teams must be able to anticipate and cope with this evolution. Sometimes the next chapter of a company’s story can best be written with someone else, either through acquisition or through being acquired. We have built expertise in helping companies plan for and execute both.
A few of our clients.
Since our founding, our mission has been to help our clients grow. From venture-backed startups to global enterprises, across virtually every sector of the technology industry, there are few challenges we’ve not seen before. We’ve written a few books on the subject too. Now the only question is, how could we help you?
