Why Chasm Group
There is no single, magical step or panacea for success. Our work is informed by world-recognized IP, domain expertise, as well as client and operational experience. We don’t boil oceans. We’re not one-trick ponies. Our approach allows us to get to hypotheses quickly so we can devote more time developing better answers to drive better outcomes.
We have worked with clients in dozens of different industries and different categories. As such, we have also come to understand their customers. From financial services, high technology, healthcare – to online retailing, cybersecurity, content & media, and more, Chasm Group consultants bring both a broad and deep understanding of their clients’ businesses and the customers those clients serve.
Domain Expertise.
Domain Expertise.
We have worked with clients in dozens of different industries and different categories. As such, we have also come to understand their customers. From financial services, high technology, healthcare – to online retailing, cybersecurity, content & media, and more, Chasm Group consultants bring both a broad and deep understanding of their clients’ businesses and the customers those clients serve.
Pattern Recognition.
Sound strategy starts with the right goal—and knowing where to start. While there may be “marketing challenges” or “sales challenges,” if you step back, there are essentially only business challenges. Chances are, we’ve seen them. It’s one more advantage to having only seasoned, operationally experienced consultants on our team. And yours.
The size of your market is important. The size of your idea more so. Many technology markets are now quite mature. We’re no longer “blinded by science.” Powerful business-building ideas artfully executed, beat an incremental approach every day of the week. But asserting a big idea extends beyond simply dressing up your story, changing your logo, buffing your brand. Your strategy, your execution, your company must be equal to the task.
Big Ideas.
Big Ideas.
The size of your market is important. The size of your idea more so. Many technology markets are now quite mature. We’re no longer “blinded by science.” Powerful business-building ideas artfully executed, beat an incremental approach every day of the week. But asserting a big idea extends beyond simply dressing up your story, changing your logo, buffing your brand. Your strategy, your execution, your company must be equal to the task.
Impact.
Just as important, the truth is most executive teams don’t really want more technology. Many don’t know or care what the “best product” is. What’s required is a compelling use case, an equally compelling business case and a strong narrative – reasons that cause people to reframe their thinking, change their minds. One that answers: “Why this, why you, why now?”
Because we are independent advisors, clients rely on us for advice on their most strategic and sensitive issues. We provide clarity and a definitive point of view that ensures the investment in the overall effort remains free of separate agendas, politics, toadying and preordained outcomes.
Objectivity.
Objectivity.
Because we are independent advisors, clients rely on us for advice on their most strategic and sensitive issues. We provide clarity and a definitive point of view that ensures the investment in the overall effort remains free of separate agendas, politics, toadying and preordained outcomes.
(vs. industry average 17%)
